The Illinois NIL Store powered by Campus Ink will open a pop-up March Madness shop at The Lab (502 E. John St., Champaign). Fans can come by The Lab and create custom NIL merch featuring their favorite athletes. The Lab will be open Monday through Friday from 11:00 a.m. – 5:00 p.m. Extended hours including weekends may be announced at a later date.
For the first time ever, Campus Ink is allowing fans to create custom Illini merch. Fans will be able to choose the type and color of apparel that they want, pick the design and support their favorite student-athlete by adding names and numbers to the back of merchandise. Apparel will be available from all members of the men’s basketball team as well as some athletes from the women’s basketball team.
Apparel available for purchase will include t-shirts for $34.99 and hoodies for $59.99. A limited selection of ready-for-purchase jerseys will be available for $79.99. A limited selection of clearance items will also be available for $18.99. Every purchase of a regularly priced item supports Fighting Illini student-athletes.
Campus Ink Director of Corporate and Community Sales, Jenna Koss, expressed her excitement about the pop-up shop, “It’s not very often that we get to give Illini fans the opportunity to purchase merch from us in a traditional brick-and-mortar retail setting. What makes this opportunity even more unique is that the fans truly have all the power – they can choose the color and type of apparel and what design goes on it. This is something that we have never done before.”
Campus Ink also plans to have specialty limited release apparel including March Madness tees available for purchase at The Lab. Additional details regarding limited release sales will be shared on social media as they become available. To learn more, visit The Illinois NIL Store Facebook and Instagram pages @illinois.nil.store.
