Virginia Tech NIL Store Officially Open for Business

Virginia Tech NIL Store Officially Open for Business

BLACKSBURG, VA – The Hokies NIL Store powered by Campus Ink is officially open for business, featuring custom and co-licensed merchandise sold for Virginia Tech Hokies athletes.

The Hokies NIL Store is every Virginia Tech’s fan’s one-stop-shop to score officially licensed Hokies NIL apparel and directly support their favorite student-athletes. 

Follow the Hokies NIL Store on TwitterInstagram and Facebook!

Supporters will discover merchandise for basketball, football, soccer, volleyball, track & field, softball, wrestling and more.

Among the current Virginia Tech athletes signed to the store are ACC Tournament MVP Hunter Cattoor and All-American softball player Emma Ritter.

The NIL Store has a unique history with Virginia Tech, as it was one of the first schools with players to jump on board to the program last spring. All-American pitcher Keely Rochard was one of the top-selling athletes on the site, which led to her becoming the first officially licensed NIL athlete in Virginia Tech history. Soon after, nearly the entire Hokies softball starting lineup joined the store. 

Each student-athlete’s locker room includes a collection of core products which feature personalized names and numbers for applicable athletes.

Be sure to check back often as more Virginia Tech athletes and products are added to the store.

In addition to Virginia Tech, the NIL Store currently has stores with Illinois, Indiana, Purdue and SDSU, with many more stores currently under construction.


Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.

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