CHICAGO – The NIL Store powered by Campus Ink has announced Michigan State as an official NIL licensee, providing Name, Image and Likeness (NIL) merchandising opportunities for all Spartan student-athletes.
The NIL Store powered by Campus Ink will launch a complete NIL merchandise store for Michigan State student-athletes, featuring jerseys and officially licensed apparel.
Every athlete signed up will possess a personalized digital locker room which will house their merchandise.
“As MSU continues to be in the forefront of name, image, and likeness, we are excited to partner with Campus Ink to provide NIL apparel opportunities for all MSU student-athletes,” said Erika Austin, MSU Director of Licensing. “This opportunity will be an additional platform for MSU student-athletes to promote, protect and profit from their name, image, and likeness while also creating new merchandise options for Spartan Nation.”
The Campus Ink team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, Campus Ink works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.