CHICAGO – Campus Ink has announced Duke University as its latest NIL licensee, providing Name, Image and Likeness (NIL) merchandising opportunities for all Blue Devil student-athletes.
The NIL Store powered by Campus Ink will launch a complete NIL merchandise store for Duke student-athletes, featuring officially licensed jerseys and apparel.
Every athlete signed up will possess a personalized digital locker room which will house their merchandise.
“We are incredibly excited to welcome Duke Athletics to the NIL Store family,” said Steven Farag, CEO and co-founder of Campus Ink. “When you consider gold-standard brands in collegiate athletics, Duke is at the top of the list. We look forward to working with Duke student-athletes to provide a holistic NIL merchandising solution that will maximize their college experience.”
The Campus Ink team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, Campus Ink works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.