CHICAGO – The NIL Store powered by Campus Ink has announced Penn State as an official NIL licensee, providing Name, Image and Likeness (NIL) merchandising opportunities for all Nittany Lion student-athletes.
The NIL Store powered by Campus Ink will launch a complete NIL merchandise store for Penn State student-athletes, featuring jerseys and officially licensed apparel. Every student-athlete signed up will possess a personalized digital locker room which will house their merchandise.
“We are looking forward to the NIL opportunities this partnership with Campus Ink will provide our student-athletes,” said Penn State Vice President for Intercollegiate Athletics Dr. Patrick Kraft. “It’s a very exciting opportunity for our fans to be able to support our student-athletes as the use the NIL Store to discover their entrepreneurial spirit with their personal merchandise in their digital lockers.”
“We are thrilled to welcome Penn State University as we continue to expand our NIL Store family footprint to some of the most recognizable collegiate brands in the country,” said Steven Farag, CEO and co-founder of Campus Ink. “Penn State shares our commitment to a holistic NIL approach that best serves every athlete of every sport.”
The Campus Ink team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, Campus Ink works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.